Tom Light

    VP Business Development, SBTech

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    VP Business Development, SBTech

    Grey market challenges, India opportunities aired at iGA

    The challenges presented by Asia’s grey markets and consumer demands for quick-fix gambling solutions were among the key issues addressed at the iGaming Asia Congress in Macau last week. Experts provided views on topics ranging from the perennial lure of China, to the “sleeping giant” that is India, as well as outlining opportunities in fledgling markets such as Vietnam.  

    Bringing the omni-channel revolution to Asia

    While the business of selling slots to casinos and online operators remains distinct, the two have been brought closer together in recent years by a new strategic approach which stresses the importance of offering consistency in product, payment and marketing  - both in-venue and online. Omni-channel has been a favorite term on the industry conference circuit for some time now, but it appears to finally be having a tangible impact on the strategy and results of many of gaming’s biggest firms. We explore whether it will have the same impact in Asia. 
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