Managing and optimizing the yield on the casino floor is essentially the science of maximizing revenue from players by offering them the right product at the right time, whilst keeping operating costs to a minimum.
Casinos around the world have access to a goldmine of data, from retail transactions through to loyalty programs, and are increasingly mining that information to improve operational efficiency and marketing. However, until recently, operators lacked a solution to tap into the performance metrics of live table games. Casinos have been forced to rely on labor intensive old-fashioned manual counts during operational hours. A small Australian company, Sensen Networks, now claims to have found an answer with new table game technology.
The development of new technologies is creating opportunities to optimize casino operations in a way that would not have been thought possible a few years ago, in particular when it comes to table management, though there is debate over which systems provide the best solution.