sabby Gill

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    Countries across Asia are overhauling their ageing lottery systems, introducing new products and online sales to boost revenue and appeal to a broader market, providing opportunities for suppliers. 

    Entertainment and engagement seen as key drivers for Macau machine market

    Gaming equipment suppliers are upbeat about the prospects for Macau with $27 billion worth of new properties coming onstream in the next few years but, as the market shifts towards the mass player, entertainment value and player engagement may be the key to the winning hand.At the recent G2E Asia, there was an impressive array of content designed and built specifically for Asia, after companies realized a few tweaks to U.S. products wouldn’t be enough to appeal to the Asian imagination.However, the Macau market continues to evolve from the dominance of VIP-driven table games to the mass market and to players increasingly looking for interactivity with the games they are playing, creating challenges and opportunities for suppliers.