Max Lindenberg

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    Bringing the omni-channel revolution to Asia

    While the business of selling slots to casinos and online operators remains distinct, the two have been brought closer together in recent years by a new strategic approach which stresses the importance of offering consistency in product, payment and marketing  - both in-venue and online. Omni-channel has been a favorite term on the industry conference circuit for some time now, but it appears to finally be having a tangible impact on the strategy and results of many of gaming’s biggest firms. We explore whether it will have the same impact in Asia. 
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