Galaxy Entertainment Group chief marketing officer Kevin Clayton has expressed confidence in his company’s non-gaming attractions to help Macau’s gaming industry ride out its current slump, Business Daily has reported. “It isn’t just about the casino floor but the total package of shopping, food, cinema, theatre and, obviously, casinos in the context of mass gaming,” […]
Chinese Premier Li Keqiang praised Macau’s efforts to diversify its economy during a three-day visit last year, but market experts say operators are still trying to get the recipe right when it comes to non-gaming attractions and face an uphill struggle. Revenue from non-gaming has improved, however, Macau is still far from being a destination that will attract visitors for its tourism offering off the casino floor.
With Macau gambling revenue falling for the 12th straight month in June and new multi-billion dollar casinos set to double capacity in the territory, it has become more important than ever for operators to find a way to stand out from the crowd -- but does it have to break the budget? Kevin Clayton, chief marketing officer for Galaxy Entertainment Group, cites the old saying “differentiate or die,” to describe the need for the companies to carve out their market niche and shape their brands through the best use of all available marketing tools.