More than twenty years have passed since the term “millennial” was first coined, and while casino operators and gaming manufacturers have kept a close eye on the market, many have yet to nail down a successful product for this “connected” generation. The myth that millennials won't spend on real money games has now largely been discounted, but finding the right product at the right cost to appeal to this segment of the market is still a challenge.
After struggling for a generation to make serious headway in Asia’s online markets, a new breed of random number generator (RNG) game is finally surmounting a number of issues which had previously stalled the growth of online slots. However, this might finally be changing as technology, demographics and better game design make slots a viable proposition.
The news at the start of the year that PAGCOR was promoting the advantages of gambling operators from the UK and Europe basing themselves in the Philippines comes at an interesting time in the development of Europe’s jurisdictional map.
When 188Bet announced its withdrawal from the UK and Irish markets in March, it was the latest in a long line of Asia-facing operators to back away from Europe’s highly-regulated igaming jurisdictions.
The conditions prevalent in the markets of East Asia mean the evolution of a more recreational online player base is following a different path to how it occurred in Europe and suppliers need to be aware of changing patterns of behaviour.