Cherry’s Performance-based marketing business, Game Lounge, has launched its first Japanese affiliate website. Jonas Cederholm, CEO at Game Lounge, said: “It is vital to give close consideration to the Japanese market’s local needs as it is very different from all of the European markets. This project is therefore handled by highly qualified Japanese marketers, designers […]
Affiliate and performance marketers are increasingly targeting Asian markets, with both local start-ups and established European firms chasing after a slice of the fast-growing online sector. With the European market increasingly favoring direct marketing or sponsorship, attention has turned to opportunities in Asia.