Daily fantasy sports platform, DraftKings, said it will begin offering DFS contests to Australian consumers from Q2. “Within the last few years, Australia’s burgeoning fantasy sports market has dramatically evolved, adding a variety of daily fantasy sports platforms, feeding the appetite of the many passionate sports fans who love getting closer to the teams, athletes […]
In the wake of DraftKings’ recent UK launch, could the daily fantasy sports (DFS) giant be sizing up Australia as one its next overseas target markets? If so, what challenges and opposition awaits? Australia has a lot of appeal. Admittedly, it isn’t a huge market, however it is renowned for being a sports-mad nation, while season-long fantasy sports competitions have been played for almost a quarter of a century.