Frederic Winckler is the chief marketing and brand officer of Melco Crown Entertainment. Mr. Winckler was appointed to the newly created role of chief marketing and brand officer in January 2017, reporting directly to Mr. Ho.Mr. Winckler will also serve as a member of the executive committee of MCE.In his new role, he will be responsible for the marketing and branding of all the Company’s consumer brands. Mr. Winckler joins the Company having most recently served as Global Chief Marketing Officer for Louis Vuitton based in Paris. He was awarded the Luxury Marketer of the Year in 2014. Prior to Louis Vuitton, Mr. Winckler served as Chief Executive Officer of J. Walter Thompson Paris, having been with that organization for 22 years to lead its efforts in various countries for key luxury brand clients including BMW and Rolex.
Melco Crown’s latest leadership appointments represent a “significant change” in its operational organizational structure, said Bernstein in a note on Monday. Last week, Melco Crown Entertainment announced a number of new appointments to its leadership team, including chief marketing and brand officer Mr Frederic Winckler; new property president of City of Dreams, Macau, Gabriel Hunterton; […]
Melco Crown Entertainment Ltd. has announced a number of new appointments to its leadership team, including chief marketing and brand officer Mr Frederic Winckler, said the operator in a recent press release. Winckler has been appointed in the newly created role of chief marketing and brand officer responsible for the marketing and branding of all […]
Frederic Winckler, executive vice-president and chief marketing and brand officer of Melco Resorts & Entertainment, tells Asia Gaming Brief in an exclusive interview that his company’s IR bid in Japan is firmly focused on the future.