Company: Hard Rock Japan LLC
Edward Tracy is the chief executive officer of Hard Rock Japan LLC.Tracy was previously exmployed at Sands China Ltd, a subsidiary of Las Vegas Sands Corp, and was its president and chief operating officer, from July 2010 and then became the company CEO in July 2011. Mr Tracy was responsible for the oversight of the country’s largest integrated resort operator by revenue, capacity and content, with 13,000 hotels rooms and 30,000 team members.In October 2014, Harvard Business Review named Mr Tracy as one of “The Best-Performing CEOs in the World” in its respected annual top 100 ranking.Prior to Sands, Mr Tracy served as President and CEO of Capital Gaming, a multi-jurisdictional manager of regional casinos. He also served as president and CEO of the Trump Organization, where he was responsible for managing over 12,500 employees, 3,000 luxury hotel rooms and 240,000 square feet of casino space.
Hard Rock International is attempting to boost its attraction to the forthcoming Japanese IR market by drawing attention to its recently launched “Rock Om” program, which allows guests in hotel rooms to engage in a specialized yoga program blending music with equipment supplied by the company Manduka. The various Rock Om yoga sessions have been […]
Hard Rock International unfurled its banner in the Japan IR race with a major concert by Grammy award winning alternative rock band Muse and a press conference. The event also featured a new Japan-oriented logo, “Hard Rock Experience,” with a Japanese-language subtitle which translates as “The Future of a Japan-Style IR.” The Muse concert was […]
Hard Rock International has announced the promotion of Edward Tracy to chief executive officer, Asia. Currently, Tracy is focused on Hard Rock Japan LLC in its efforts to develop a signature Hard Rock Integrated Resort (IR). Tracy’s recent appointment is a strategic move designed to support the company’s growth plans in the region. With the […]
Concerns are being raised over the shape of the forthcoming IR Implementation Bill in advance of its formal unveiling, expected to occur around August or September. At last week’s Japan Tourism Research Association (JTRA) meeting in Tokyo, speakers tried to gently point out that unless the Japanese government availed itself of the experience that could […]
Hard Rock Cafe International is aiming to own up to 60 percent in a Japanese casino resort, and will be looking to partner with Japanese companies in a consortium, according to its chairman on Tuesday. Earlier this month, Hard Rock announced the launch of Hard Rock Japan LLC, its Japan division focused on securing integrated […]
Hard Rock International has announced the launch of a newly created division of the company, focused on integrated resort opportunities in Japan. According to a statement from the company on Monday, the new division, Hard Rock Japan LLC will be led by former Sands China chief executive Edward Tracy who will serve as its chief […]
Las Vegas Sands disclosed Friday that Sands China CEO and president Edward Tracy will retire effective March 6. Tracy has served as CEO and president since July 2011 and previously held the role of president and chief operating officer from July 2010 to July 2011. Tracy will serve as a consultant for Sands China starting […]
U.S. casino operator Hard Rock International has emerged as a major contender to the race for Gold Coast’s second casino license, Gold Coast Bulletin reports. In an email to the State Government, city council and Gold Coast tourism leaders, Hard Rock reportedly flagged its plan for an “entertainment-centric” integrated resort, promising to be different from […]
Hard Rock International’s CEO for the Asia-Pacific region, Ed Tracy, outlined his firm’s consortium-building strategy, saying a construction, or real estate partner would be ideal, as it seeks to win an IR license in Tomakomai, Hokkaido.
Hard Rock International has pledged US$100,000 to the Japan Red Cross for relief efforts connected with the Hokkaido Earthquake, which killed 41 people and injured many more. Together with the donation came a message of condolence from Hard Rock CEO for Asia Edward Tracy, who hoped that Hokkaido can quickly recover from the tragedy. Hard […]
Hard Rock Japan’s Tomakomai office has now opened—shortly after the election of Governor Naomichi Suzuki and a conservative prefectural assembly has kept the city’s IR hopes very much alive.