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    Sands Unleashes Star Power in Tokyo and Osaka

    Las Vegas Sands signaled its seriousness about the Japanese market this week by holding large-scale, star-studded events in Tokyo and Osaka on Wednesday and Thursday. Led by executives such as LVS President and COO Robert G. Goldstein and Marina Bay Sands President and CEO George Tanasijevich, as well as global celebrities David Beckham and Joe […]

    Venetian ad featuring soccer star Beckham put on hold

    The Venetian Macau has scrapped a high-profile ad campaign featuring English soccer star David Beckham just two days before its launch. The Venetian Macau announced that this week’s launch event and campaign had been “postponed until further notice,” The South China Morning Post reported. The identity of the celebrity at the center of the campaign […]

    Beckham stars in Sands’ egg tart caper

    U.K. football star David Beckham is taken on a tour of old Macau in search of the perfect egg tart in a new promotional mini-movie by Sands China.

    Beckham to help design Sands’ Londoner Macau

    Sands China revealed more details about the planned revamp of its Sands Cotai Central property into a London-themed resort, saying former England footballer David Beckham will help to design some of the luxury suites.

    Rush Street bets on regional opportunities

    For Chicago-based operator Rush Street Gaming (RSG), building an IR in a smaller, regional location like Tomakomai or Nagasaki is not a consolation prize for missing out on one of the major Japanese urban markets, but is itself the main event. In an exclusive interview with Asia Gaming Brief, RSG Chairman Neil Bluhm and CFO Tim Drehkoff—as well as Steve Rittvo, CEO of Innovation Project Development, who the company has retained to help them win their bid in Japan—laid out their priorities and strategies. 

    Macau’s luxury malls look to High Street as clientele changes

    Macau’s retail malls, dominated by the luxury brands favored by high rolling mainland Chinese, are turning to more affordable High Street names as VIP revenue falls, but the shift is unlikely to have a major impact on operators’ profits, analysts say.Although retail revenues have moderated in Macau, the downturn has been less severe than the slump in overall gross gambling revenue, which dropped 36.2 percent in June, declining for the 13th consecutive month. Las Vegas Sands also reported strong growth in its retail operations in Q2, though future success may hinge on getting the brand mix right.  

    Are big budget ads money well spent or sledgehammer cracking a nut?

    With Macau gambling revenue falling for the 12th straight month in June and new multi-billion dollar casinos set to double capacity in the territory, it has become more important than ever for operators to find a way to stand out from the crowd -- but does it have to break the budget? Kevin Clayton, chief marketing officer for Galaxy Entertainment Group, cites the old saying “differentiate or die,” to describe the need for the companies to carve out their market niche and shape their brands through the best use of all available marketing tools.
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