Claire Muprhy is Tabcorp’s Chief Marketing Officer, she leads marketing and customer strategy and delivery across the business. Her role encompasses leading the strategic marketing function, which includes brand, strategy, customer, data and insights, as well as the marketing operations for Tabcorp’s three primary businesses – Wagering and Media, Keno and Gaming Services.
Australia’s TAB has undertaken a significant brand repositioning ahead of the AFL and NRL final series. The relaunch, named the “We Love A Bet” campaign, highlights TAB’s role in providing unique social and memorable moments punters experience when placing a bet with TAB. Led by a series of advertising across television, radio and digital platforms, […]