Chris Rowe

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    New hardware and game innovations

    A wide range of innovative and entertaining products will take center stage on Aristocrat’s stand at the Macao Gaming Show (MGS). “At Aristocrat, we continually strive to use our passion, dedication, and creativity provide our customers with innovative solutions that entertain their guests. At Macao Gaming Show, we are excited to reveal the latest additions […]

    Aristocrat names Rowe as managing director Asia-Pacific

    Gaming supplier Aristocrat has announced the promotion of Chris Rowe to managing director, Asia-Pacific for Aristocrat. Rowe was most recently as Sales & Business Development Director for Asia-Pacific where he was responsible for the development and execution of regional sales plans. His new role will see him continue to be based in Macau. “I am […]

    Bigger and brighter seen as short-term future of game design

    Gaming suppliers, facing the challenge of changing audience demographics and new technology, needs to move to “bigger and brighter” machines to lure clients into casinos, industry experts say. Speaking on a panel on Future Trends in Game Design at the ASEAN Gaming Summit, panelists said that while technologies such as skill-based products and virtual reality […]

    It’s all about what’s inside

    Aristocrat continues to strive to lead the gaming industry in creating combinations of innovative cabinets and games that really entertain. At G2E Asia 2018, Aristocrat’s stand will feature themed destination areas, specifically designed to showcase the company’s new games and cabinets, and allow attendees to interact with the products in a meaningful way. “We are […]

    “It’s all about what’s inside”

    The Link segment comprises one of the most important product types in Aristocrat Asia’s portfolio and is a key engine to any successful gaming floor across the Asia-Pacific region. To breathe further innovation into this segment, Aristocrat is showcasing a range of different approaches to the link segment at the Macao Gaming Show this year, […]

    Aristocrat introduces Gold Stacks 88 in Macau

    Aristocrat has introduced its new 4-level linked progressive slot game, Gold Stacks 88 in casinos in Macau and says players are responding positively to the game.

    Adapting to change – Asia takes it slow and steady

    Technology is advancing at a breakneck pace, opening a world of opportunities, though when it comes to game design and convergence between the land-based and online sectors, customer preferences in Asia are slow to change. This was a key takeaway from panels at the ASEAN Gaming Summit held in Manila last week, which this year focused on disruptive technologies, innovation and the convergence between the online and offline sector. Although much is made of the need to the attract the millennial audience, whose adoption of new technologies and social gaming is fast and well documented, they are still a long way from being a driving force in the industry. 

    Responsible values

    As operators around Asia vye for licenses in new markets, one corporate social responsibility expert suggests they should change their approach. Jan Jones Blackhurst, executive vice president, public policy and corporate social responsibility, at Caesars Entertainment says not enough is being done to explain what an IR is and the benefits it can bring to society. Not only can a good CSR program help to alleviate perceptions about gambling harm, it can also be a revenue driver. 
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