GameCo Inc. has joined the eSports Integrity Coalition to help promote gaming regulation with eSports and casinos. With the new addition, ESIC says it hopes to improve its anti-corruption education program and produce an interactive online tutorial on match-fixing, betting fraud and other threats to eSports integrity. Esports Integrity Commissioner Ian Smith said, “We are […]
Casinos appear to be struggling to appeal to the next generation of gambler, with slots in particular looking tired to the younger audience. So could skill-based games be the answer, or will the savvy millennial gamer quickly see the odds are still stacked in favor of the house? Although far from mainstream, some big names have recently announced they are taking a bet on skill-based products to draw in the younger demographic.
More than twenty years have passed since the term “millennial” was first coined, and while casino operators and gaming manufacturers have kept a close eye on the market, many have yet to nail down a successful product for this “connected” generation. The myth that millennials won't spend on real money games has now largely been discounted, but finding the right product at the right cost to appeal to this segment of the market is still a challenge.