Would Asia bet on a full house?

Bingo is not a game we hear a lot about in Asia. Legal and regulatory restrictions, coupled with a lack of appetite for the game, mean it is near non-existent in the likes of Korea, Macau, Malaysia, and Singapore. However, bingo is becoming popular in some parts of China, particularly Taiwan where a speed variant is played through the state lottery and in the Philippines where the game has been played in various forms since Spanish Colonialism back in 1521. So could it catch on? Bingo’s limited reach offers challenges and opportunities in equal measure. The game’s shaky legal status has seen few operators invest heavily in the sector, while those that have are faced with the task of adapting to, and capitalizing on, ever-changing player habits and demands. Indeed, the opportunities presented by bingo have divided market analysts and experts. Shaun McCamley, partner at Global Market Advisors, says the...

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