US operators benefit from China crackdown

    Published in: Latest IntelligenceThe old idiom “one man’s loss is another man’s gain” appears to be playing out between the U.S. and Macau, as a drive to crackdown on corruption in the world’s biggest gambling hub sends an increasing number of Chinese gamblers to Las Vegas Frank Catania* For some time now, U.S. operators have been making efforts to lure Asian money into their casinos and recent statistics show why. Revenue from baccarat, the favored game amongst Chinese, rose 16 percent in July, far outpacing overall growth on the Las Vegas Strip of 4.8 percent.To enhance the trend, operators have made efforts to tailor their offerings, using targeted marketing and even changing aspects of interior design to reflect Asian tastes and superstitions. Casinos have also been promoting food fare from top Asian chefs.These efforts continue, however we have also begun to see a new phenomenon. Players from Macau are coming because...

    Intelligence Articles is a premium content section developed for AGB members only featuring in-depth articles on relevant items of interest across the multiple Asia Pacific Gaming jurisdictions. To continue reading, subscribe now.