The skill of attracting millennials

More than twenty years have passed since the term “millennial” was first coined, and while casino operators and gaming manufacturers have kept a close eye on the market, many have yet to nail down a successful product for this “connected” generation. One of the biggest misconceptions is that millennials won’t spend on real money games. “People think millennials don’t spend,” says Robert Fong, CEO of Royal Wins. “It’s true to an extent, but they’re judging them on a different yardstick. You’ll find that they do spend a lot of money, but they are used to the freemium model of casual games – spending small amounts each time, but often.” In fact, millennials are more than aware of these types of games, says Vin Narayanan, CEO of Vinistic Gaming. “You need to understand that gambling, and betting on sports are all very normal things for millennials,” said Narayanan. “But to get them to spend...

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