The power of content

The Asian online gambling industry is on the cusp of major change. A growing number of markets are moving towards regulation and licensing, competition amongst operators is hotting up, and players are becoming savvier and expect more from the brands and sites they engage with. These factors (and more) are putting pressure on operators, who are feeling the impact where it hurts – their bottom line. It’s clear, then, that to survive and thrive, they will have to do things differently. From compliance to product via customer support and payment processing, it’s time to shake things up. No longer can online casino and sportsbook operators see themselves as just gambling facilitators. They must become hubs of information and entertainment in order to attract customers and keep them coming back for more. This is something we have seen in mature markets for a number of years now. In short, content has become king...

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