Slots trump tables in new junket room club model

The opening of Macau’s first junket-run VIP slot room has been seen as a bold move by an industry seeking new sources of revenue, but analysts have warned it may be a tough sell given the weak operating environment and lack of enthusiasm for machines among high rollers. The JJJ Grand Prize VIP slot room opened last month at the Jimei Casino, one of SJM Holdings’ third-party operations. The ‘parlour’ opened with 111 premium slot machines from Aristocrat operated with the Weike Slot System and also operates four Baccarat tables. It was the vision of junket operator Zheng Zhang and his brother and is the first and only of its kind in Macau. However Zheng, who has lengthy experience in the junket industry, plans to open another within three months and is currently in the process of selecting the best location, which will probably be on Cotai. He also sees potential...

Intelligence Articles is a premium content section developed for AGB members only featuring in-depth articles on relevant items of interest across the multiple Asia Pacific Gaming jurisdictions. To continue reading, subscribe now.