Sands serves French flavour to whet mainland tourism appetite

Ask many mainland Chinese what their dream travel destination is and the answer is unlikely to be Macau. According to a survey by CLSA, Macau came bottom out of a list of 21 destinations, with Europe, the U.S. and Australia topping the list. So, could Sheldon Adelson have hit upon a winning formula with his latest resort — the $2.8 billion Parisian? The property, like its sister next door, aims to bring a little bit of Europe to the Cotai strip, providing a taste of all things French without the lengthy voyage and language complexities. “Look at where Chinese outbound have been traveling to predominantly in the past decade. Paris and the Eiffel tour are iconic to Chinese visitors,” said Glenn McCartney, associate professor in Gaming & Hospitality Management, University of Macau. “There has been the mention of a London-themed resort possibility where you could imagine iconic British scenes such as the...

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