Responsible values

As operators around Asia vye for licenses in new markets, one corporate social responsibility expert suggests they should change their approach. Jan Jones Blackhurst, executive vice president, public policy and corporate social responsibility, at Caesars Entertainment says not enough is being done to explain what an IR is and the benefits it can bring to society. The focus has been on how much operators are willing to spend to enter the market, scaring consumers who don’t understand the concept and raising the potential for more stringent regulation to minimize harm. Jones, who was also Las Vegas’ first female mayor, argues a CSR-led approach would not only help to mitigate some of these concerns, but is also good for business as a whole. This may prove to be particularly true in Japan. “We get lost in the conversation about problem gambling. We are looking at programs that will help addictive behaviours, but what we...

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