Racing to win the millenials

Attracting younger demographics has long been the challenge for horse racing and Asian racing clubs are leading the way when it comes to ensuring they corner the hard-to-catch, but much sought after millennial market. Baby Boomers, those born from 1946 to the mid-1960s, grew up in an era when horse racing was at the forefront of public consciousness and on the back page – or even front page – of newspapers. It was the sport of kings and jockeys, trainers and horses were household names and crowds crammed into racetracks to watch their heroes and, of course, bet. Then began a sharp decline in popularity for the sport – at least in the west – with different gambling and entertainment options attracting the attention of Generation X (children born in the late sixties and through to the seventies). Asian racing, with its gambling monopolies and structured administration, has been spared much of...

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