Putting on the Ritz for Asia’s gamblers

Roger Marris, Chief Executive Officer of The Ritz Club, sited within the legendary Ritz Hotel in London’s Mayfair district, has overseen a radical change in the casino’s focus and outlook to attract customers from Asia. Judging by the results, it’s a strategy that has achieved significant success. The Ritz Club doesn’t cater for the mass-market grind action-style players. What he and his team have carefully engineered is a mixture of games, services and other offerings to meet the needs of select, and very high-end, Chinese and other Asian players. For years the club was an important destination for clients from the Middle East. It still is, but since 2013 in particular, it has instituted changes to meet the needs of Asia-based clients. Marris breaks down the numbers of people now playing in the VIP area to show how the balance has shifted geographically: “In terms of volume I would say that 60...

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