Premier League dominates Asia sports betting @IGA15

iGaming Congress 2015 round up by Jorge Godinho*   The English Premier League continues to dominate the booming Asia sports betting market, helped by the fact that games are shown widely across the region and played in Asian prime time, however the Spanish league is gaining in popularity, the iGaming Asia conference heard last week. The iGaming Asia Congress, organized by Beacon, is a regular feature of the busy conference scene in Macau and this year’s event took place on March 17-19 at Melco Crown Entertainment’s City of Dreams resort. The event attracted more than 350 executives from the online gambling sphere.  Although there are no specific figures on sports betting in Asia, about 44 percent of global gross gambling revenue from sports betting is thought to come from the region, and about 70 percent of global in-play betting according to a panel that included Ladbrokes, SBOBET, SBTech and BetConstruct. However punters are wary of...

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