Operators woo Japan local governments

With the basic legislative framework now in place and the Japanese central government bureaucracy beginning to fill out the policy details, the season has come for the sixteen or seventeen interested IR operators to concretely develop their strategies to woo local governments and to position themselves to be chosen as partners. Some operators are clearly farther along than others. Some have functioning ground games and expanding local networks, while others seem to have progressed little beyond the embryonic stage, waiting for the IR Implementation Act to be passed before committing significant resources to Japan. The non-Japanese major market players that already have substantial offices of their own in Tokyo are Caesars Entertainment, Galaxy Entertainment, Genting, Melco Resorts & Entertainment, and MGM Resorts. Each of these companies—save the tight-lipped Genting—hold their own company events to explain to the Japanese media and elements of the business community the special features of their brands. Caesars...

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