Off to the races with virtual reality

What do virtual reality, touchscreens and social media have to do with the future of racing? According to experts, it’s this type of technology that could be key to ensuring the “old fashioned” sport of racing keeps up with the times, and as usual the Hong Kong Jockey Club is leading the way. On any given Wednesday night at Hong Kong’s iconic Happy Valley racecourse, horse racing seems anything but a sport in decline. As a band belts out a cover of Uptown Funk, thousands of 20- and 30-something’s groove along. While the Hong Kong Jockey Club’s Happy Wednesday promotion has been an amazing success – midweek crowds of about 20,000 are the norm – a quick look around tells you there are still more beers than betting slips in the hands of the younger spectators. Engaging a younger demographic remains perhaps the biggest challenge for a relatively arcane sport that,...

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