New skills for millenials

Casinos appear to be struggling to appeal to the next generation of gambler, with slots in particular looking tired to the younger audience. So could skill-based games be the answer, or will the savvy millennial gamer quickly see the odds are still stacked in favor of the house? Although far from mainstream, some big names have recently announced they are taking a bet on skill-based products to draw in the younger demographic. Australia’s Crown Resorts and Chill Gaming – a 50/50 joint venture between Crown and New Gaming Pty Ltd, owned by Wymac Gaming Solutions – plans to deploy a suite of skill-based electronic games after showcasing prototypes at gaming shows. While GameCo, a self-styled video games casino, recently displayed its proprietary video gaming gambling machines (VGMs) at the Australasian Gaming Expo (AGE) in Sydney. The New York-based company is also hopeful that Macau will approve its machines before the end of...

Intelligence Articles is a premium content section developed for AGB members only featuring in-depth articles on relevant items of interest across the multiple Asia Pacific Gaming jurisdictions. To continue reading, subscribe now.