New fantasy sports formats needed to woo Asia fans

Real-money daily fantasy sports (DFS) have the potential be successful throughout Asia. However, the predominant U.S.-focused form of the game is unlikely to gain traction in the region and other formats will be needed to appeal to an Asian audience. Fantasy sports have been a fixture in North America since 1979, when a group of sportswriters devised a way to demonstrate their superior knowledge of baseball. What began as a game to gain bragging rights amongst friends found its Big Bang potential as fans realized this could be a replacement activity to traditional sports betting, which has been banned by federal law in all but four of the 50 states since 1992. Flash forward to 2006, when the Unlawful Internet Gambling Enforcement Act (UIGEA) created a specific exemption that permitted and defined legal, real-money fantasy sports games. This exemption, originally lobbied for by the top North American professional sports leagues (NFL,...

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