New content, online potential to drive China’s booming lottery market

    Published in: Latest IntelligenceChina’s lottery market is booming, gaining 18.3% to 309 billion RMB ($50.6 billion) in 2013, though it has barely scratched the surface of its massive potential, according to participants at the iGaming Asia Congress 2014. Going forward, improved content and the advent of online gambling is likely to drive growth, with 2014 being seen as a pivotal year, they said at the event in Macau from March 4th to 6th.  Although it’s already as big as the industry in the U.S., China’s lottery still has a long way to go in terms of growth, said Geaspar Byrne, head of corporate development, strategic planning and IR at AGTech, adding that double-digit growth rates have been maintained over the past five to ten years. Gambling in China has been prohibited since 1940, but an exception was made for the lottery, which was established in 1977, with two permitted operators: the China...

    Intelligence Articles is a premium content section developed for AGB members only featuring in-depth articles on relevant items of interest across the multiple Asia Pacific Gaming jurisdictions. To continue reading, subscribe now.