Melco counts on Batman, magic to lure crowds to Studio City

With the opening of Galaxy Entertainment’s Phase II development seemingly doing little to generate additional traffic in Macau, the focus has now shifted to the launch of Melco Crown Entertainment’s $3.2 billion Studio City property later this year. Most analysts see the cinematic-themed property as the true game changer when it comes to boosting non-gaming facilities in Macau and therefore a better indicator as to whether the territory can diversify and attract a wider tourist base. Construction on the resort, located next to the Lotus Bridge immigration point connecting Hengqin Island and a future station-point for the Macau Light Rapid Transit, is now advanced. The property’s art-deco facade and design is clearly visible, with its giant figure-eight ferris wheel front and center. The company says the resort will feature more non-gaming amenities than any properties currently on the market, with 95 percent of its components not related to gambling. “We strongly believe that...

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