Making waves in Asia’s cruise market

The Asian Cruise Association (ACA) estimates the market will triple in size by the end of the decade and countries around Asia are changing their rules to capture a greater share of the traffic. Cruises are expected to cater to around 3.8 million passengers, with 1.6 million coming from China alone and on-board casinos are a key part of the draw. The predicted growth has seen international cruise operators such as Carnival Corporation and Royal Caribbean invest millions of dollars in new mega-vessels in order to cash in on the demand, featuring Las Vegas-style casinos. The boom is being driven by a burgeoning middle class who see cruising as luxurious and exclusive. But, unlike other international cruise markets such as Europe and the USA, passengers are not predominantly retired or elderly. China’s rapid economic revolution has put a generation of 25-45 year-olds in the position of being able to afford cruise travel...

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