Making sense of table data

Casinos around the world have access to a goldmine of data, from retail transactions through to loyalty programs, and are increasingly mining that information to improve operational efficiency and marketing. However, until recently, operators lacked a solution to tap into the performance metrics of live table games in a cost-effective way. Casinos have been forced to rely on labor intensive old-fashioned manual counts during operational hours. That can mean money left on the table. Identifying the exact mix of tables at any one time to maximize revenue is a delicate balancing act. For example, two roulette tables with 4 players each may generate more revenue than one with 8 players, even though the casino has doubled its staff cost. Knowing elements such as spins or hands per hour and matching that against the dealer can provide information not only on staff performance, but whether the casino needs to immediately open more tables...

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