Looking for growth

While the Macau market still has plenty more to give, operators are starting to look elsewhere for future growth potential Macau’s six casino operators have done well out of the market, but the prolonged slump in VIP play and an increase in alternative options for mass and premium mass players in neighboring countries is forcing many to re-think their growth strategies. Most if not all are closely analysing opportunities in additional Asian markets, such as the Philippines, Vietnam, Laos and Japan, while others are looking further afield to Europe and the likes of Cyprus and Spain. But operators seeking to grow their presence in Asia are struggling to identify markets that are large enough to drive growth, while Europe is already well established and the integrated resort model totally unproven. There is more growth to be squeezed out of Macau, however, but with some operators better placed than others to benefit. Under the...

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