Lao Government seeks sports betting revenue with new lottery offering

    Published in: Latest IntelligenceThe Lao Government is seeking a slice of the country’s sports betting pie, setting up a new online football lottery ahead of the upcoming FIFA World Cup in Brazil, though industry sources question how successful it may be amid the country’s other gambling options. The new lottery, to start this month, will allow punters the option of placing bets on the outcome of a single match along with parlay wagers. “It’s only to be in Vientiane, so it’s not in the other cities,” Tim Shepherd, chief operating officer of casino operations company, Silver Heritage Ltd told AGBrief, adding that the March launch is likely to be fairly small. Shepherd said online football wagering is an extension of the existing state lottery services. Local lottery agents – mostly Lao women – sell paper lotteries on the street. There is also an online digital lottery under the Insee Trading Company, established in...

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