ICE looks east as Asia-focused firms make a splash

Delegates arriving at the ExCeL in London’s East End for the 2017 edition of ICE Totally Gaming at the start of February were greeted by a host of Asian gaming suppliers keen to expand their reach. The main entrance was dominated by advertising from a number of Asia-facing firms, including BBIN, SA Gaming and Asia Gaming, who all also took sizeable stands at the show. One European-based supplier told AGB that Asia was “undoubtedly the focus this year,” adding that they had agreed a significant deal with a Vietnam-facing operator at the show. Meanwhile ICE Vox, the show’s accompanying schedule of educational seminars, also placed Asia high on the agenda, with sessions including a roundtable on casino projects across the region. “I think the Asian operators and suppliers are doing a great job recognizing the value of exhibiting at ICE,” Patrick Jay, a leading industry consultant who previously spent five years as director...

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