Grey market challenges, India opportunities aired at iGA

The challenges presented by Asia’s grey markets and consumer demands for quick-fix gambling solutions were among the key issues addressed at the iGaming Asia Congress in Macau last week. Experts provided views on topics ranging from the perennial lure of China, to the “sleeping giant” that is India, as well as outlining opportunities in fledgling markets such as Vietnam. Each have their own key cultural differences, customer preferences and unique challenges as far as regulatory bodies are concerned, but the common thread throughout the Asian customer-base – and a trend worldwide – is the need for “instant gratification” in gaming, according to Tom Light, SBTech’s vice-president business development & commercials. In a panel discussion on new products, strategies, technologies and markets, Light not only called for more “minute-by-minute” bet types in sports, but also for matching the product with fast turnarounds in payment times so that players can re-invest. “The punters of today...

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