Euro 2016, Olympics, fuel Asian sports betting

The recent European Championships saw a dramatic increase in betting volumes across Asia, but also raised a series of questions for both operators and suppliers as to how best to serve sports bettors in the region. Volumes have always been tougher to estimate in Asia than in Europe, where the majority of big operators publicly report their results. However, a number of sources have told AGB that performance during the tournament exceeded already high expectations. Patrick Jay, a leading industry consultant who previously spent five years as director of trading at the Hong Kong Jockey Club, told AGB that on a game-by-game basis, the Asian market grew by around 50 percent compared to Euro 2012. “There was consistent growth across the region with all the major players reporting strong increases,” Jay said. Jay noted that an increase in the number of games at Euro 2016, which saw 51 matches compared to the 31 games...

Intelligence Articles is a premium content section developed for AGB members only featuring in-depth articles on relevant items of interest across the multiple Asia Pacific Gaming jurisdictions. To continue reading, subscribe now.