Delivering high yields

Managing and optimizing the yield on the casino floor is essentially the science of maximizing revenue from players by offering them the right product at the right time, whilst keeping operating costs to a minimum. This conundrum is more or less ‘solved’ with electronic gaming machines (EGMs) as there is just one player at a time with his or her transactions and play constantly being logged. The gathered data then helps with pricing, game popularity and other insights in order to maximize yield per machine. Yet optimizing yield for table games is much more of a complex problem, particularly when you have the costs associated with employing a dealer and multiple players placing various wagers, including side bets, and varying their stakes. Casinos will often have a lack of accurate and timely data on dealer speed, the time it takes to play each game, the gap between games, number of...

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