Complexities of the Indian sports betting market

    Published in: Latest IntelligenceThe Indian sports betting market is an intriguing one, with betting banned in virtually all of the country yet widespread. Underground Indian bookmakers rely on the phone to take bets.  A typical set up for an Indian bookmaker’s office is to have a number of rooms with a hundred phones placed on a big table in each. The phones are set on speaker and the bookie accepts the bets as the lines are activated.  Partnerships with foreign companies are rare because of regulatory limits and barriers to moving money in and out of India, with few payment solutions currently available.  The biggest sport of interest to the typical Indian customer is cricket. The turnover on cricket runs into billions of dollars a year. Recently, the demand has risen for wagers on the English Premier League and the Champions League and there are also customers wanting to bet on major...

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