Can theme parks drive non-gaming?

Asia’s ever-growing number of IRs are seeking to add non-gaming attractions to diversify their tourism base and provide a unique draw, but the jury is out as to whether combining casinos with theme parks can provide a winning combination. The properties are incorporating spas, retail, conference facilities and fine dining as a way of driving mass market visitation to decrease the reliance on junkets, boost the length of stay and spending per capita. A growing number of resorts in the region are also planning theme park offerings.   “The future is linking a casino proposition to many other ways to spend your leisure time and to offer an integrated, more holistic experience,” says Andrew MacGilp, director, strategy at consultants PwC.“From a revenue perspective, the majority will still come from the gaming side, but in the future it will become increasingly difficult to desegregate the non-gaming part.” The breakdown of gaming to non-gaming...

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