Can technology reinvent the casino floor?

The question of technology’s role on the casino floor has always been a divisive one. Traditionalists will argue that core products, like Blackjack, have been popular for hundreds of years, and will remain so long into the future. Others will point to how the land-based sector has struggled to engage younger audiences as evidence that technology needs to be better deployed on the casino floor. Tastes on the casino floor clearly do evolve, and recent years have witnessed the rapid growth of side bet variations of classic table games, particularly in Macau. However, it remains relatively rare that an entirely new game emerges and grabs a significant share of casino revenues, with War and its variations being the last example of note. “Technology is always redefining product, but this is a complex process,” Rubén Loeches, Chief Marketing Officer at omnichannel casino supplier R. Franco Group, told AGB. “Of course, Blackjack and Roulette are not...

Intelligence Articles is a premium content section developed for AGB members only featuring in-depth articles on relevant items of interest across the multiple Asia Pacific Gaming jurisdictions. To continue reading, subscribe now.