Betting on eSports’ potential

Southeast Asia has the world’s fastest growing eSports audience, with signs the region’s land-based operators are beginning to take an interest in how to tap into the potential of this, and other skill-based products, to reach a younger demographic. There has been growing convergence between land-based and online spheres in the region, with the most often cited example being the growth in live dealer tables in jurisdictions such as Cambodia and the Philippines. However, the potential for eSports has so far been largely untapped, despite its explosive global growth. eSports is expected to see 20 percent compound average growth from 2015 to reach 303 million viewers by 2020, according to figures from Newzoo Global. The Southeast Asian region’s viewership is expected to reach 19.9 million this year and exceed 40 million in 2019. Revenue for 2017 is projected at $696 million, up 41.3 percent from the prior year and is forecast to...

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