Asian affiliate acquisitions hot up

    The recent moves in the Asian affiliate space, including high-profile acquisitions and talk from some of the larger listed affiliates of entering new markets in Asia, might have observers believing the region is like any other, at least as far as affiliates go. However, this would be too simplistic a view given the huge cultural differences and the shape of the Asian marketplace. For obvious reasons, Asia is viewed as a huge opportunity for many affiliate organisations based in Europe. An enormous population across the content with a proven appetite to gamble is too big an opportunity to ignore. Throw in the limited scope grey market operators have to actually reach their audience, and it makes the case for affiliation all that much stronger. No wonder then that during the recent results earnings calls with the largest-listed affiliates, efforts towards extending their operations into new markets in Asia were much in evidence. Catena...

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