Asia sports betting model needs to evolve to tap massive potential.

    Published in: Latest Intelligenceby Bernard Marantelli * Asia’s sports betting market is booming, boosted by increasing internet penetration and the proliferation of mobile devices, but the key challenge for Asian facing operators will be how to attract new customers, rather than poaching those of competitors, to boost the current razor thin operating margins, says Bernard Marantelli. The online gambling market continues to be one of the fastest growing industries. According to analysts H2 Gambling Capital, the largest online gambling product category is sports betting with 53 percent (€11.5bn) of online gambling gross win in 2012. This was followed by casino at 25.4 percent (€5.5bn), poker at 14.2 percent (€3.1bn), and bingo at 7.4 percent (€1.6bn). Sports betting is huge in Asia. However in many Asian countries, it remains unregulated. Therefore online gambling is a grey area at best and would be described as illegal by the majority of the region’s governments. The Philippines...

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