Asia lottery upgrades provide potential supplier bonanza

Countries across Asia are overhauling their ageing lottery systems, introducing new products and online sales to boost revenue and appeal to a broader market, providing opportunities for suppliers. China, with sales revenue in its two lotteries topping $61 billion in 2014, remains the top prize as Beijing mulls new regulation on online and mobile sales. But elsewhere in Asia, lottery markets are also undergoing change, even in countries where gambling is illegal, or off the cards for locals. South Korea’s Nanum Lotto, which has held a license to operate the country’s lottery since 2007, says it sees “huge” potential for online sales and is developing new products to expand the market demographic. The company achieved lottery sales of $3.3 billion in 2014 and raised $1.4 billion for a lottery fund, as 42 percent of group revenue is earmarked for public use.  Since it obtained the license, it has seen sales surge by 150...

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