Are slots finally gaining a foothold in Macau?

The latest financial results from Macau’s operators showed a healthy increase in slot machine revenue, indicating that a mix of product innovation, evolving customer preferences and new capacity are beginning to help them gain traction. According to figures from Macau’s Gaming Inspection and Coordination Bureau (DICJ), GGR from slot machines in the enclave was MOP 3.82 billion (US$474 million) for the first three months of 2018, up 17.9 percent on the same period in 2017. To be sure, slots are still a small part of the market accounting for less than five percent of Macau’s total gaming revenues compared with more than half of revenues in Las Vegas. Q1 figures also showed VIP baccarat still leading the way up 21 percent, but slots are becoming a more important part of the mix for operators with the addition of new properties on Cotai. “Over the last many years growth in the number of...

Intelligence Articles is a premium content section developed for AGB members only featuring in-depth articles on relevant items of interest across the multiple Asia Pacific Gaming jurisdictions. To continue reading, subscribe now.