Adapting to change – Asia takes it slow and steady

Technology is advancing at a breakneck pace, opening a world of opportunities, though when it comes to game design and convergence between the land-based and online sectors, customer preferences in Asia are slow to change. This was a key takeaway from panels at the ASEAN Gaming Summit held in Manila last week, which this year focused on disruptive technologies, innovation and the convergence between the online and offline sector. Although much is made of the need to the attract the millennial audience, whose adoption of new technologies and social gaming is fast and well documented, they are still a long way from being a driving force in the industry. “Some of the major operators talk about what they are going to do to cater for the millennials, but they are the young people who are sceptical and have no money at the moment,” Clinton Long, sales director for Scientific Games Asia told...

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