Ad clampdown to cool Australia’s sports betting growth?

    Published in: Latest IntelligenceSports betting in Australia has seen explosive growth in recent years, fuelled by a relaxation in advertising rules. But the industry may yet become a victim of its own success, with mounting calls for the level of ads to be scaled back amid concerns about the social impact.Gambling regulation has remained a hot-button issue in Australia, with the new government headed by Tony Abbott recently overturning efforts by his predecessor Julia Gillard to target problem gambling in the nation’s pokies industry. His stance towards sports betting, the fastest growing area of the market remains to be seen.Horse racing still commands the lion’s share of the Australian market, but sports betting has been eating into it. Australian Wagering Council figures illustrate the shift, showing 2012/13 Total Racing with 83.7 percent share of gambling turnover and Sports Betting at 16.29 percent. That compares with the almost monopoly position...

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