Zeal Network launches synthetic lottery in Australia

Zeal Network’s  myLotto24 has launched a synthetic lottery in Australia in a partnership with 1,200 Australian newsagents despite a looming ban on the products.

The company says the accord will allow newsagents to benefit from lottery betting for the first time. The Australian government plans to pass legislation to ban synthetic lotteries in part because they take away ticket sales from local newsagents.

Nparcel, which is owned and operated by the Victorian Newsagents Association (VANA), will offer in-store payment solutions for online brands. The new lottery-betting payment system – enabled by the Blushyft IT platform – is similar to existing top-up services  and enables myLotto24 customers to top-up their accounts in-store at more than 1,200 newsagents.

Newsagents will receive a 12 percent commission on all initial in-store deposits, plus an additional 3 percent on every future top-up (whether online or in-store) from news agency referred customers.

Nparcel General Manager, Chris Samartzis said the initiative is an exciting development for Australian newsagents.

“At a time where newsagents’ incomes are under pressure, this innovative opportunity gives them a brand-new way to generate additional revenue,” said Nparcel General Manager Chris Samartzis. “It expands the range of products available, giving customers more choice and yet another reason to visit our stores.”

myLotto24 Australia Country Manager, Mikael Sundelin said the involvement with Nparcel was the first of its kind for lottery-betting in Australia.

Mr Sundelin said: “As hundreds of thousands of customers will tell you, betting on international lotteries is a complementary add-on to traditional Australian lotteries. This pioneering partnership, a convergence of online and in-store, enables newsagents to benefit from lotto betting in a way that’s been previously closed to them.”