VGambling Inc., a licensed online gambling company offering eSports betting, has announced an agreement with Income Access, a technology and digital marketing company serving the global iGaming industry.
Under the agreement, VGambling will integrate Income Access’ award-winning affiliate management platform and Ad Serving tool to manage the operator’s forthcoming affiliate programme.
Scheduled to officially launch in 16Q4, the VGambling brand will allow players to wager online on a wide range of international eSports, or competitive video gaming, tournaments broadcast on Twitch.tv, YouTube, HitBox.tv, Azubu.tv and other online platforms. These professional and amateur eSports tournaments feature leading video games such as Dota 2, League of Legends, Counter-Strike: Global Offensive, World of Tanks, and Candy Crush Saga among many others.
As part of the company’s player acquisition strategy, VGambling will also launch an affiliate programme in 16Q4. The programme will be powered by Income Access’ affiliate management software, which has won eGaming Review’s B2B Award for ‘Affiliate Software’ for the last four years in a row. The integration includes Income Access’ Ad Serving tool, which will allow VGambling to target their ad campaigns according to players’ geo-location, device, language and a range of other criteria.
“We are excited to be working with Income Access, whose affiliate management software’s reputation is unparalleled in the iGaming industry, and for VGambling to become a licensed partner of the company,” said Grant Johnson, CEO of VGambling. “We are confident that affiliates will be as excited as we are when they discover that we’ll be using the Income Access platform to manage our affiliate programme.”
The integration of the VGambling affiliate programme with the Income Access software is scheduled to be completed within the next eight to ten weeks. Once the integration is complete, the affiliate programme will launch simultaneously.
“eSports betting is a rapidly growing iGaming vertical with huge financial potential, so we’re delighted to partner with VGambling, a pioneering brand in this space,” said Nicky Senyard, founder and CEO of Income Access. “We look forward to developing a long-term relationship with VGambling and supporting the brand’s player acquisition via the affiliate marketing channel.”